Over the last few years, a new trend in the retail and the service industries has emerged. More and more businesses are seeing that the customer’s attitude towards purchasing products have changed and so have their expectations. Smooth user-interface on a website and a direct presentation of your product or service are vital objectives to meet the expectations of today’s customer. Whether you are selling a product, service, or promoting a brand, video has become the proper medium for brands to speak to their customers in a fast and efficient manner.
73% of consumers are more likely to buy products after watching a video! We think it’s safe to say that it’s a powerful tool to answer concerns or questions customers may have when they view your site. When you make a video featuring a few insights about your product, your chances of gaining a customer that is confident in your product increase.
Videos were once considered to be viral content or homepage information that were used to tell the tale of your brand. Now, marketers are utilizing video to educate buyers and build stronger, longer running relationships, ultimately leading to more sales. Video makes the consumer feel like they are gaining something by buying the product because witnessing the product or service in use before purchasing it makes them feel like they won’t be ripped off or sold short.
Video also can be beneficial with your social networks. Posting videos on your company’s profile can bring lots of interest to your business as well as a great deal of buying power. People are 44% more likely to buy a product after watching a video on a social network. It’s a wise move to consider posting a video to popular social networks like Facebook. Social networks also provide keen analytics such as demographic information, location, and click-through rate to give you a more focused view on your customers and their buying habits.
Videos are great medium to promote the true essence of your product and with 60% of total digital content on line being video, it is necessary to stay relevant and engage with your customers. Come see us at Easy Edit Video and we’ll help make your product or service come to life! Monday – Friday 9-6 (904) 730-9999