It’s the new year and 2017 is full of possibilities! Now is a great time to consider creating a new commercial or online video for your business. Online videos are one of the easiest ways to reach your potential customers and without a doubt, television viewing is still an everyday thing. Why not use these two mediums to grow your business? Easy Edit Video can help you craft the perfect commercial, but there are some things to consider before you give us a call.
One of the first things to consider when planning your commercial or video is what exactly do you want? Do you want a funny short story or do you just want to get to the point? Do you want a spokesperson to be the center of the action or an entire group of people? Perhaps you don’t want any people in your video at all! When deciding what you want, there are some things to keep in mind; who is your target audience, what do you want them to know about your business and what are your competitors doing? Starting with these questions is a great way to get the ball rolling.
When developing the concept for your commercial or video, there are a few key things to keep in mind. Branding is huge for a commercial as well as the development of your story line. Keeping things simple is a great way to approach this. Think about how you want people to remember and identify your brand or business.
Another thing to consider is location. Do you want to have an on-location shoot, perhaps showcasing your place of business? This is a common approach to local commercials as it gives your future customers a good look at where your business is located. Another option is green screen. With green screen, you can go any where and do anything! This is a great way to get creative with your message!
One of the most important things to really think about is budget. Though it is true that you might be able to make a quick video with an iPhone, this will definitely reflect in the final product. The quality of work you produce will be associated with your business and your brand. This is not the time to cut corners! Hiring a professional crew to get the job done right is paramount. That is why here at Easy Edit Video, we offer a wide array of production packages to fit virtually any budget! We have worked with businesses of all sizes from small start-ups to multi-million dollar industry leaders. Rest assured, with Easy Edit Video, you are in good hands.
Now is the time to give your business a leg up in the new year. If you are ready to step up your advertising game and create a new commercial or online video, give us a call at (904) 730-9999 or stop by for a chat, we would love to hear your vision!
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