There are so many kinds of videos out there that it can often get confusing. We are often asked, “what is a corporate video?” First, let’s take a moment to Ask Ashley.
External Corporate Videos
One way a corporate video can help your business is a sales video. Sales videos showcase your products or services and are usually found online. These types of videos are a great way to get customers in the door. Another form of external video is a recruitment video. If you are trying to attract the best and brightest in your industry, a professional recruitment video is a must! The hiring process is really a two way street. Candidates are expected to look impeccable, come prepared and do their best to impress. That being said, the same is true for the business that is hiring. A company that relies on outdated or poorly made recruitment materials is not likely to appeal to the cream of the crop. A fresh, professional recruitment video is a great way to appeal to those at the top of their game.
Internal Corporate Videos
Internal videos play a vital role in today’s business world. One of the most widely used forms of internal corporate videos is the training video. It has been estimated that 90% of all major businesses use training videos. There are a number of reasons why training corporate videos are so popular!
First of all, a training video cuts down on expenses. Why send a trainer across the country when you can simply upload a video? Second, a training video can ensure all employees are given the same information. When all of the rules and regulations of your company are laid out clearly in a training video, there is very little room for interpretation. Finally, videos have been shown to engage employees longer than traditional training methods. No one likes a boring lecture! Videos can be far more entertaining and engaging than a run of the mill speaker. For some great examples of award-winning training videos, check out Uscreen.
Your Corporate Video
Here at Easy Edit Video, we have done countless corporate videos for a wide range of clients including small businesses, large companies, schools, state agencies and more. We will create for you the perfect video to meet your needs, on time and on budget. To get started, give us a call or use our contact form here.
Easy Edit Video
8431 Baymeadows Way
Jacksonville, FL 32256
Monday – Friday 9:00 am – 6:00 pm