EDITORS NOTE
2012...New Media New challenges
Along with the struggling economy the video production industry is faced with challenges from both an ever changing technology and new workflows. Perhaps the greatest challenge is the transition to a file based infrastructure. This is impacting our industry in two areas…content creation and content management.
When it comes to content creation we are seeing a shift in our industry from film and video to digital. We are now working with cameras that capture images directly to file. Those files are then processed and incorporated into the post production process. As a result, the creation of digital media requires both new technology and new ways of getting it done.
On the content management side, the rapid growth of file based activities and a tapeless environment means you have huge files that need to be maintained and moved from one step of the process to another. Along with managing this physical vault there is also a need to create a digital archive for long-term storage. What’s more, files are often repurposed so they can be used by a wide variety of end users.
While digital can make many things more streamlined and immediate, digital has also made some processes much more complex. Clients are constantly coming to us with new workflows and technology. With all the new cameras and file formats that people are now using in production and post-production, it is often up to us to create the standard for how things are done
Many of the challenges we face today did not even exist just two years ago. As we look to the year ahead our technology is changing every single day. The traditional way of doing things is evolving and for us to best serve our clients and customers we must continue to adapt to the times.
SUBJECT
Nikon USA to stop selling camera parts to independent repair shops
Nikon USA last week sent a letter to thousands of independent camera repair shops, including several here in north Florida, saying "We will no longer sell you any parts." This means if you have a Nikon camera and need to get it fixed, you will soon be forced to send it off to an authorized repair center.
This is a major issue for the smaller repair centers that provide the same quality work for less money and offer faster turnarounds. Experts say preventing local repair shops from ordering parts will overload the limited number of authorized service centers and make it longer for cameras to get repaired.
However Nikon claims “the technology underlying today’s cameras is more complex than it has ever been and that specialized tools are now necessary to perform repairs on this complex equipment.” Nikon says the last day local repair centers may order parts is 180 days (early July) from the date of this notification.
There is also concern that besides tipping a lot of camera sales to Canon, who still sells parts to non-authorized camera repair businesses, it could weaken the Nikon brand image if owners find their cameras are more difficult to get serviced.
Calling all Jazz Pianists!
Now is your time to step into the spotlight! The Jacksonville Jazz Piano Competition, presented by the City of Jacksonville and Keyboard Connection Pianos & Organs, will be held on May 24 at the Florida Theatre.
Five finalists, chosen through “blind” judging, will compete for the honor of this award. The winner will receive a monetary prize and will perform at the Jazz Festival on Saturday, May 26.
Entries must be postmarked by Monday, March 12, 2012. For applications and more information, visit JaxJazzFest.com.
Calling all Artists!
In conjunction with the 2012 Jax Jazz Festival, the City of Jacksonville is proud to present Art in the Heart Downtown, a juried art show and craft sale that will feature the work of prize-winning fine artists and master craftspeople from around the country.
The deadline for all application entries is Monday, April 2, 2012. For applications and more information, visit JaxJazzFest.com.
For Sale
Videotape Clearence-Professional Grade/Consumer Grade
Savings up to 90%
BetaCam SP: $2.00 5-minute Fuji M321S and Maxell one-pass.
BetaCam SP: 10@ 30 minute Sony BCT-30M new
DigitalBeta: $4.00 6 minute one pass
VHS: T-5 10 cents
VHS: T-60 25 cents; Fuji BGR T-60 one dollar
VHS Cardboard sleeves:. One Cent @. All colors with and without window.
VHS Plastic cases: Five cents@ multiple colors
KODAK Ektagraphic Universal Deluxe Covered Slide Tray
Holds up to 80 2-by-2-inch slides. Accepts slides up to 0.125 inches thick, including those mounted in glass, plastic, or cardboard. Black with a metal retainer latch
The Carousel tray holds slides in place with a locking ring on its hub, preventing slides from accidentally spilling out of if the tray is dropped.
Excellent condition. Sold new for $24.99 Asking $5 per carousel.
Tape Tips
Videotape contains a priceless collection of family history. Memories that cannot be replaced, memories that you will want to preserve and save for your children and children's children. This on-going series of useful tape tips is designed to provide you with the information you need to preserve your videotapes for future generations.
• Store your tape in a high-quality, hard plastic (polypropylene) case.
This protects tape from dust, dirt, debris and damage should it be dropped. Cardboard sleeves provide little protection for either the cassette or the tape inside.
• Label all tapes. Include subject and date.
This way you know exactly what is on the tape. This will help prevent you from picking up this tape and recording over something you may want to keep.
• Put labels on correctly and only where they belong. Labels go on the tape's face and spine.
Poorly placed labels may come off when you put the tape in the VCR and cause it to jam.
INDUSTRY HAPPENINGS
Jacksonville Business Exchange: Networking Happy Hour
Wednesday, January 25, 2012 from 5:00 PM to 8:00 PM (ET)
BlackFinn American Grille. 4840 Big Island Drive in the Town Center
Mix, mingle and network with other like-minded business professionals.
Guest Rate: $25. Admission is good for lite hors d'oeuvres and two drink tickets.
Want to attend for free? Admission to all JBE networking events is free for members.
Register at http://jaxbizexchange.com
Brand Marketing: Firehouse Subs
Thursday January 26, 2012 7:30-9am
Fairfield Inn and Suites 4888 Lenoir Avenue (at I-95 and JTB)
Hosted by Jacksonville American Marketing Association
Kristen Majdanics is the Director of Brand Marketing for Firehouse Subs, a growing fast-casual sub chain with over 430 locations. Since joining the Firehouse Subs crew in 2007, Kristen has helped refresh the look of the brand as well as launch a series of integrated programs to build sales. Kristen has helped bring the brand's guarantee, "Our Way Beats Their Way" to life.
Blogger Relations: How PR Pros Can Win Big with Bloggers
Join the Florida Public Relations Association when Carrie McLaren, blogger for popular “mommy blog” Carrie with Children, will share insight on successful blogger relations.
Carrie McLaren is a former PR professional with seven years of travel PR experience, and most recently served as Communications Manager for Visit Jacksonville. Her blog covers a range of topics relevant to families, children, food/health and travel.
Thursday, January 26, 2012, 11:30 AM - 1:15 PM
Corner Bistro & Wine Bar 9823 Tapestry Park Circle,
Event Registration: Guest $25.00, Member $20.00, Students $20.00
Book Signing – Sharon Cobb
FALSE CONFESSIONS OF A TRUE HOLLYWOOD SCREENWRITER
Action Comedy about Liz Bradbury, a screenwriter who aspires to be on the A-List. But when she gets chronic insomnia, which she blames on her agents' chronic lies, she decides to take them hostage. Liz learns: In Hollywood there are no rules and
they're strictly enforced.
Barnes and Nobles – St. Johns Town Center
Saturday January 28 Between 2-4 p.m.
The Morning Leak
American Institute of Graphic Artists Jacksonville invites you to join them for a morning mixer – the Morning Leak.
Wednesday February 8, 2012 @ 7:30am
Cost: Free. Location to be determined
Come and find out what inspirational and innovative projects your fellow creatives are working on, and join in on the discussion by bringing some of your own stuff! In a show-and-tell format, The Morning Leak helps strengthen our design community with the sharing of thoughts, ideas and techniques.
Everyone is welcome, but if you’re interested in showing-and-telling, let us know.
Send an email to membership@aigajacksonville.org.
February Cocktails & Creatives
AIGA invites you to join them for their monthly Cocktails & Creatives.
Thursday February 9, 2012 Goes from around 6:00-9:00pm
Cost: FREE!
Mix & Mingle. Come unwind, grab yourself a beverage and enjoy the company of fellow creatives in a fun, relaxed setting.
Check their website www.aigajacksonville.org for location and directions
"Un-masquerade" 2012 ADDY Awards Gala
Saturday, February 11, 2012 7-11pm
Cummer Museum of Art & Gardens. 829 Riverside Avenue
Where all will be revealed. Winners will be announced, and awards presented.
Sponsored by the Jacksonville chapter of the American Advertising Federation
Member ticket $60, non-member $75
I Love Design
February 16, 2012 @ 6:30pm
AT&T Building 301 West Bay Street Second Floor Auditorium
$30 Member / $40 Non-member (Preregister Online and Save: $10 )
I Love Design is American Institute of Graphic Artists Jacksonville’s annual valentine to the creative community and is delightfully hosted with a catered assortment of delicious local sweets.
This year AIGA welcomes guest speaker, Liz Danzico. Danzico is part designer, part educator, and part editor. She is chair and co-founder of the MFA in Interaction Design program, at the School of Visual Arts. She is also an independent consultant, working with businesses to explore the relationship audiences have with their products and services through design research and information architecture.
Cut Through the Communication Noise
Tuesday February 21, 2012 11:30am until 1:30pm
The University Club of Jacksonville 1301 Riverplace Blvd. 27th Floor,
Cost: $25 members; $35 non-members/guests
Hosted by International Association of Business Communicators
Featured speaker is IABC's Chairman Adrian Cropley, from Melbourne, Australia. Effective communication is often espoused, but does anyone really understand what it is? Or, are we just creating noise?
THANKS FOR READING
Suggestions for topics, questions for the author, or simply a comment about what was read, are always welcome. Please email them to david@easyeditvideo.com
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