Video Distribution

Video Distribution : Have a Plan

Your video distribution plan can be just as important as the video itself! Take a moment to first Ask Ashley:

 

 

Video Distribution

When planning a video production, it is normal to spends days, weeks and even months preparing the script, scouting locations and creating a schedule. But did you know that video distribution is one of the first things that should be addressed? Video distribution is how your video will be viewed. It is during this stage that you must consider your audience. The audience for a corporate training video is very different from the audience of a sales production and again different from a public service announcement. Keeping your audience in mind is crucial when deciding how best to distribute your film.

 

Media

Media plays a very important role in this stage of planning. You will have to decide how you intend to get your content out there. If you participate in trade shows, conferences and other large gatherings, DVD copies could be the way to go. If you are looking to increase traffic to your website, an online video is a great way to boost your numbers. Uploading your video to Youtube, Vimeo and other online platforms is also a fantastic way to get your message out there. Another way to distribute your film is on thumb drives. Thumb drives are a highly convenient,  portable way to get your film circulated. Which ever media you choose, always remember to keep your audience in mind. Remember, while younger people are very familiar with thumb drives, older clients may be more comfortable with a DVD. Video Distribution

 

If you are unsure of the best way to distribute your video, Easy Edit Video is here to help! For more than two decades we have produced hundreds of videos for a wide range of clients. We are here to assist you with every aspect of your production including distribution. Give us a call or fill out our contact form here.

Easy Edit Video

8431 Baymeadows Way

Jacksonville, Fl 32256

(904) 730-9999

Monday – Friday 9:00 am-6:00 pm

Easy Edit Video 25 years banner

 

VHS Tape Transfers

VHS Tape Transfers: Beat the Holiday Rush!

The Holidays are Almost Here

It’s almost that time of year again! Soon our houses will be filled with loved ones, home to celebrate the holidays. From Thanksgiving, to Christmas, to Hanukkah and more, family is the focus for the rest of the year. Unfortunately, the holidays can also be a time of great stress! Getting the house clean, planning large meals and buying gifts for all of your friends and family can be a huge challenge! Easy Edit Video is here to help!

VHS Tape Transfers

 

 

VHS Tape Transfers

Wouldn’t it be great to find a gift that your loved ones will cherish and will also entertain the whole family? We know you have stacks of home movies sitting at home that would make a wonderful gift! Transferring your VHS, Betacam, Video8 and VHSC tapes to DVD or MP4 makes the perfect holiday gift for the whole family! Your loved ones will have hours of enjoyment reliving precious memories. You will also have peace of mind knowing that your irreplaceable family moments are safe. Unlike video tape that can warp and deteriorate over time, DVDs and MP4s are a more durable, long lasting media. MP4s are also perfect for sharing online or uploading to social media. VHS tape transfers are affordable too, so don’t worry about breaking the bank!

 

8mm Film Transfer

Another excellent service we offer is 8mm film transfer. Much like video tape, 8mm film is vulnerable to time. Factors like heat and humidity can seriously damage 8mm and super8 film. Transferring your reels to DVD or MP4 is the best way to ensure your home movies will last a lifetime. To learn more about all of the media we can transfer, visit our website here.

Our tape and 8mm film transfers have to be done in real time, so the sooner you get them in the better. Beat the holiday rush, save yourself from the headache of crowded  malls and shopping centers and bring us your tapes and reels today.

 

Easy Edit Video

8431 Baymeadows Way

Jacksonville, FL 32256

(904) 730-9999

Monday-Friday 9:00 am – 6:00 pm

Easy Edit Video 25 years banner

 

 

corporate video production

Corporate Video Production

There are so many kinds of videos out there that it can often get confusing. We are often asked, “what is a corporate video?” First, let’s take a moment to Ask Ashley.

 

 

 

 

External Corporate Videos

One way a corporate video can help your business is a sales video. Sales videos showcase your products or services and are usually found online. These types of videos are a great way to get customers in the door. Another form of external video is a recruitment video. If you are trying to attract the best and brightest in your industry, a professional recruitment video is a must! The hiring process is really a two way street. Candidates are expected to look impeccable, come prepared and do their best to impress. That being said, the same is true for the business that is hiring. A company that relies on outdated or poorly made recruitment materials is not likely to appeal to the cream of the crop. A fresh, professional recruitment video is a great way to appeal to those at the top of their game.

 

Internal Corporate Videos

corporate video production

Training videos are a great example of an internal corporate video.

Internal videos play a vital role in today’s business world. One of the most widely used forms of internal corporate videos is the training video. It has been estimated that 90% of all major businesses use training videos. There are a number of reasons why training corporate videos are so popular!

First of all, a training video cuts down on expenses. Why send a trainer across the country when you can simply upload a video? Second, a training video can ensure all employees are given the same information. When all of the rules and regulations of your company are laid out clearly in a training video, there is very little room for interpretation. Finally, videos have been shown to engage employees longer than traditional training methods. No one likes a boring lecture! Videos can be far more entertaining and engaging than a run of the mill speaker. For some great examples of award-winning training videos, check out Uscreen.

 

Your Corporate Video

Here at Easy Edit Video, we have done countless corporate videos for a wide range of clients including small businesses, large companies, schools, state agencies and more. We will create for you the perfect video to meet your needs, on time and on budget. To get started, give us a call or use our contact form here.

Easy Edit Video

8431 Baymeadows Way

Jacksonville, FL 32256

(904) 730-9999

Monday – Friday 9:00 am – 6:00 pm

Easy Edit Video 25 years banner

video production script

Video Production Script

Video Production Script

After 25 years in the business, we get a lot of questions about video production. One of the most frequently asked questions we get is “what is a video production script and why do I need one?” To answer that question, let’s first Ask Ashley!

 

 

A video production script is much more than just dialog. It is truly the master plan for your video!

Setting

Where is your production taking place? The setting for your video is a very important part of your script. The setting of any production is a great way to set the tone and mood for the video as well as showcase your business, school or venue. Deciding on the setting is a great first step when writing your script.

 

Dialog

The dialog of your video is a fundimental part of the finished production. This includes not only what video production scriptthe onscreen talent is going to say, but also covers any narration that you may have. When writing the dialog, keep in mind the feelings that you wish to convey and make notes to let the talent know what kind of mood you are trying to create. Is your video dark and mysterious, fun and joyful, or simply informative? All of this must be made clear to your voice over and on-screen talent.

 

Music

Adding music to your video is a fantastic way to highlight your over all message. Music, in addition to dialog, can take an average video and make it outstanding. It should be clearly marked in your script what type of music you want in your video and where the music should begin and end. Always remember to make sure that you have permission to use a song in your production. To learn more about acquiring song rights, visit the ASCAP’s website here.

 

Video & Graphics

Finally, any additional video and graphics must be noted in your script. First, it is a good idea to have your basic concepts down before thinking about graphics and complimentary video. Once you have a solid game plan, finding the moments to add graphics, logos, b-roll and other footage will be much easier. Always keep in mind that logos and film footage can also have copyrights. Make sure you have all permissions before adding them to your script. To learn more about editing and post production, visit our website here.

 

These are just a few of the elements that can be apart of your script. Truly, the more information you provide, the smoother your production will be. Having everyone on the same page from the very beginning of your production will save you time, energy and money! If you have a concept for your next production, but you are not sure how to write a script, never fear, Easy Edit Video is here for you!

For 25 years we have helped countless businesses, schools, government agencies and charities bring their video concepts to life. We will work side by side with you to ensure that your video is exactly what you want, on time and on budget. Give us a call or stop by for a chat!

Easy Edit Video

8431 Baymeadows Way Jacksonville, FL 32256

Monday – Friday 9:00 am – 6:00 pm

(9040 730-9999

 

Easy Edit Video 25 years banner

multimedia production

Multimedia Video Production

A multimedia video production is a great way to give your project a polished, professional look. Let’s take a moment to Ask Ashley.

 

Multimedia

A project that combines different types of media is often called a multimedia production. There is a wide range of media that can be used, but the most common are video graphics, text, animations and photos. Adding a mix of media to your presentation will have a huge impact on the reception of your production. Take a look at some of the benefits of this type of production.multimedia production

Professionalism

A multimedia production is a great way to showcase your business in a professional manner. The more sleek and polished your video, the better your company is received by the public. Although it is true that many smart phone do take excellent video these days, taking the time to add additional media to your video will have a huge impact on your businesses reputation. For a top notch video, you should really consider hiring a video production company.

 

Website

When you add a video to your website, you are setting yourself up for success. Most internet users are not going to read a long page of text! They want something exciting and eye catching that holds their interest. Creating a multimedia video and embedding it on your home page is a great way to showcase your brand and keep your site visitors from leaving. Small businesses the world over have seen their web traffic improve as a result of adding videos to their landing pages.

 

Getting Started

When planning your multimedia production, there are a few things to keep in mind. First of all, take into account the stages of production planning as a whole. You can find some helpful tips on production planning here. After you have covered the basics, then you can begin to think about the additions you would like to include. Second, think in terms of relevancy and message. Ask yourself, “would an animation be relevant to our business and would it send the right message about our company?” Make sure that your message comes out loud and clear. Finally, take your intended audience into account. Think about the types of clients you wish to draw and craft your video accordingly. Think of your audience!

 

These are just a few things to consider when planning your multimedia production. With nearly 25 years of experience, Easy Edit Video is here to help you with our wide range of video production services. For more information, give us a call today, you can also stop by for a chat.

 

Easy Edit Video

(904) 730-9999

8431 Baymeadows Way

 

Jacksonville, FL 32256

Monday-Friday 9:00am – 6:00 pm

 

Production Planning: Things to Consider

Production planning can seem pretty scary. Having a good game plan in place can seriously help! Take a moment to Ask Ashley!

 

 

Production Planning

Pre-production is one of the most important steps in a production over all. If everything is mapped out and ready to go before the cameras start rolling, we guarantee your video production will go much smoother. There are a vast number of things to consider while in the production planning stage, but there are four main points that MUST be addressed.

Budget

One of the best things you can do for your team, and your sanity is having an approved, set budget before your shoot your begins! Knowing how much you are able to spend ahead of time goes a long way in making future decisions concerning your multimedia video production. Everything from location to editing can be effected by budget, so having a plan ahead of time is key.

One thing to keep in mind when deciding your budget is contingencies. The more planning you do, the better the out come. However, there are all sorts of things that may come up that are completely out of your control. When planning your budget, it is always a good idea to give yourself a little wiggle room, just in case. Imagine your disappointment if your project does not come out as planned because of  a small budget.

 

Script

A good start to a great video production is having a well written script ahead of time. Make sure your script fits production planningthe theme and vision of your production. When script writing, ask yourself if the content is relevant to the themes you are presenting and if it is engaging with your audience. No one likes a boring script! That does not mean, however, that you need to go off topic. What ever your production may be, a well-written script can turn even the most mundane topic into something great.

 

Location

In production, location can make or break a project. Knowing ahead of time production planningwhere you will be filming is essential for a number of reasons. While location scouting, there are a few things you must always keep in mind. First, make sure you are in a safe environment. NO shoot is worth risking the safety of yourself and others. Second, think about how the location will look and sound on film. Will you need lighting or extra audio equipment in order to use the location? Finally, you must consider permits. Filming a production on private property without the proper permit is illegal. Do not go to jail for your video! Remember, sometimes a video recording studio is the best place to film your production.

 

Scheduling

So you have your budget in place, your script written and you are at the perfect location…where is everyone?! Scheduling properly is one of the easiest and best things you can do to help your production run smoothly. Checking the availability of everyone involved well ahead of time will not only save you time, but headaches!

There are so many thing involved in the video production process (not to mention post production!) that it can all seem overwhelming, but don’t worry, Easy Edit Video is here! We are a video production company that has been serving Jacksonville for 25 years and we want to help you! Give us a call or stop by for a chat. Or, you can contact us here. We look forward to working with you on your next production.

8431 Baymeadows Way

Jacksonville, FL 32256

(9040 730-9999

Monday-Friday 9:00 am-6:00 pm

 

Easy Edit Video 25 years banner

flood damage Irma

Flood Damaged Tapes

As you all know, Hurricane Irma caused a great deal of flood damage to the North Florida area. Lately, we have been asked, ” How can I save my hurricane and flood damaged tapes?” First let’s ask Ashley!

 

 

Flood Damaged Tapes

There are a number of things that you can do to help salvage your tapes. First of all, a good thing to flood damage Irmaremember is that water itself is not the biggest problem, it’s the contaminates in the flood water that can seriously harm your tapes. Rinsing your tapes in distilled water is the first thing you should do. Never rinse your tapes in tap water because it may contain chlorine. Chlorine can be just as harmful to your tapes as other chemicals so please, no tap! If your tapes have already dried, it is best not to rinse them and just keep them dry.

After you have completed step one, it’s time to move on to the second step, drying your tapes. It is very important that you do not use a blow dryer or any kind of heat to dry your tapes. Heat can often be even more damaging to your tapes than water! An air-conditioned room with good air circulation is best for drying. Setting up a small fan can help too, but do not point the fan directly at the tapes. Do not attempt to play your tapes until they have completely dried.

 

A Quick Note on 8mm Film

If your 8mm film becomes wet, follow the same procedure. There is some information on the web stating that wet 8mm film should be placed in a freezer. DO NOT DO THIS! Freezing the wet reels can cause the emulsion to peel off of the film strip. This would cause irreversible damage.  The first thing you should do is get them in a cool, climate controlled room, then, give us a call. 8mm film can be more delicate than video tape so the sooner you contact us, the better.

Tape Transfer

Once your tapes have completely dried, the final step is to bring them to us and transfer your tapes to DVD or digital. Converting your footage is a great way to save and protect your precious memories from further damage. Transferring your VHS, video8, VHSC and Beta tapes will also allow you to easily watch and share your home movies. And don’t forget, we can also transfer your 8mm and super8 film.

If your tapes have suffered flood or hurricane damage, don’t despair.  You might be able to save them! Follow these steps and then bring them to us, we will do all we can to transfer them.

For more information, give us a call at 904-730-9999 or send us your questions through our contact form here.

Easy Edit Video

8431 Baymeadows Way

Jacksonville, FL 32256

(904) 730-9999

Monday-Friday 9:00 am – 6:00 pm

Easy Edit Video 25 years banner

 

16mm Film Transfer Ending Soon!

Do you have 16mm film? Learn more about this medium in our latest episode of Ask Ashley!

 

 

16mm Film

In the world of home movies, 16mm cameras were one of the most high-end cameras you could 16mm film reelpurchase. Introduced in the 1920’s by the Eastman Kodak Company, this film format has been used for nearly 100 years! Although 16mm was popular, it lost some of it’s esteem with the introduction of the 8mm and super8 cameras. However, many families still preferred 16mm and continued using their cameras for decades.

For nearly 25 years, Easy Edit Video has offered 16mm film transfers. We are sad to say that September 29th, 2017 will be the last day we can take these orders. Our film tech, after working with us for over a decade, is retiring from the film transfer business. We are so happy for Bill and we wish him the best! In light of his retirement, we have decided to suspend this service. Here at Easy Edit Video, we provide only the highest quality of service and we know that there is no way we could ever match the experience and expertise of Bill.

 

Bring In Your Film Today

If you have 16mm film, do not worry, you still have time! Bring us your film by September 29th, 2017 and we will transfer it to DVD or MP4. Rest assured that you will still receive the excellent service you have come to expect from us. We will inspect your film first, then clean it. We will then add new leads to it and make sprocket hole repairs as needed.  Finally, we capture your film and transfer it DVD or MP4. Remember, we are still offering our 8mm film transfer services as well as VHS transfers! So get your film to us by September 29th, 2017 so you can be sure to save your memories! Give us a call or use our contact page here.

Esay Edit Video

8431 Baymeadows Way

Jacksonville, FL 32256

(904) 730-9999

Monday – Friday 9:00 am – 6:00 pm

Easy Edit Video 25 years banner

Hurricane Irma

Hurricane Correspondents Handbook

Hurricane Irma

Easy Edit Video will be closed Monday, September 11th due to Hurricane Irma. Although we are taking this very seriously, we thought we might lighten the mood a bit by sharing with you The “Unofficial” Roving Hurricane Correspondents Handbook. Enjoy!

 

 

 

 

The Roving Hurricane Correspondents Handbook:

Welcome to the exciting world of hurricane journalism!

 

While your highly paid colleagues on the anchor desk are broadcasting from the dry safety of a heavily fortified television studio, you and your camera crew will be out in the maw of the storm, risking your lives for no good reason.

 

* What you should wear: Always choose the flimsiest rain jacket available, to visually dramatize the effect of strong winds. All foul-weather gear should be brightly colored in the event you’re swept out to sea or sucked down a drainage culvert, and someone actually goes searching for you.

 

* What you should televise: The first rule of hurricane coverage is that every broadcast must begin with palm trees bending in the wind. Never mind that the puniest summer squall can send a coconut palm into convulsions, your producer will demand this meaningless shot.

Once the storm begins, fallen-tree video is absolutely essential to hurricane broadcasts. The most sought-after footage is, in order of ratings:

  1. Big tree on strip mall.
    2. Big tree on house.
    3. Big tree on car.
    4. Small tree on car.
    5. Assorted shrubbery on car.
    The Hurricane Code of Ethics forbids correspondents from purposely knocking down any native vegetation with a TV satellite truck to simulate weather damage.

 

* Where you should go:  When the storm finally comes ashore, always stand dangerously near the rough water and position yourself so that the spray hits you directly in the face. If it’s not raining yet, take off your hood and let the wind mess up your hair.

Remember: A wet, tired and weather-beaten appearance is crucial to your credibility as a hurricane journalist.

 

* What you should say: When covering a hurricane, there’s no such thing as overstating the obvious. And, let’s face it, how many different ways can you say it’s rainy, windy and miserable?   To break the monotony, you might take a guess at how high the ”storm surge” will be, even though you won’t have a clue. Tedious lulls in the action will also offer the opportunity to ramble on about ”feeder bands,” which is the slick new term for squall lines.

And when the dry, well-fed anchor folks back in the air-conditioned studio ask you to sum up the situation in your location, always say the following:

“Conditions are deteriorating, Dwight.”

 

* Whom should you interview: As a hurricane advances, it’s standard procedure to chat with evacuees, hotel owners, utility workers and disappointed tourists.

The two mandatory video loops are (a) worried residents boarding up and (b) harried residents standing in long lines to purchase water, batteries and other supplies.

 

 

Once the storm is imminent and the coastlines are evacuated, your interview possibilities will be reduced to:
1. Police and emergency personnel who are out on the streets because it’s their job.
2. Amateur ”storm chasers” and other wandering dolts who wish to experience the force of a hurricane up-close and personal.
3. Surfers. Of these, surfers are by far the most entertaining interview subjects for TV. Unfortunately, you could easily die trying to talk them out of the water.

 

* What to do when the hurricane actually strikes: Obviously the sensible move is to broadcast from the protected lee of a strong building, but for that you could get fired.

Your producer will instead order you to step into the teeth of the storm, where you risk being clobbered by flying glass, coconuts, shingles, patio furniture or surfboards.

This is an act of utter madness, but it makes for amusing television. If you survive, your next mission will be to find and film a major piece of hurricane debris — the money shot.

 

Remember, your viewers’ expectations are high. They’ve watched that big slow mother whirling across the Doppler for a week, and they’ve been primed for devastation on a biblical scale.

Take no chances. Proceed immediately to the nearest trailer park, being extra careful not to crash into other TV crews on the way.

* What to do when the worst is over: A friendly reminder — The Hurricane Broadcasters Code of Ethics strictly prohibits drinking on the air. However, only you and your camera crew need know what goes on in the privacy of the satellite truck. If anybody asks, you know what to say:

“Conditions are deteriorating, Dwight.”

 

****************************************

Easy Edit Video would like to thank former Dub Tec Danny Quitter for this contribution.

 

Please, stay safe everyone!

 

 

Easy Edit Video 25 years banner

online videos

How You Can Benefit From Online Videos

Why does your website need online videos? Let’s take a moment to Ask Ashley!

 

 

Online Videos

When was the last time you were online and read an entire page of text? We are willing to bet that it’s been a while! Everyday, internet users are bypassing full text pages and going straight to videos. Online videos are a great way to engage your customers while gaining brand recognition. Consumers are more likely to buy your product after watching a video and are more willing to share your video on social. For more impressive statistics about online videos, click here. Now that you know the importance of video content, where do you begin? Easy Edit Video is here to help!

online videos

Corporate Videos

For the past 25 years, we have been privileged to work with some of the best businesses in Jacksonville. With so much experience, corporate online videos have become our specialty!  We can help you with every step of the process, from script writing to editing. With our on location services, we can go to your place of business, or anywhere you choose to shoot your video. We also offer our green screen studio, complete with professional lighting set up and teleprompter. Green screen is a great way to have complete creative freedom and make a video that stands out from the crowd. If you want an eye-catching, stand-out video, then green screen is the way to go!

With millions of online videos competing for attention, it is important that your video is high quality.  Our team of highly trained professionals will create the perfect video for your business. Take a look at some of our previous work.

 

Let’s Get Started

Every business, big or small, can benefit from online videos. Give us a call at (904) 730-9999 or use our contact form to discuss your video ideas. We will learn all we can about your business needs, then create for you the perfect online video. Do you already have an online video? Out with the old and in with the new! We can even update your existing videos with new graphics, titles, voice overs and more! Let’s get started today!

Easy Edit Video

8431 Baymeadows Way

Jacksonville, FL 32256

Monday – Friday 9:00 a.m. – 6:00 p.m.

 

Easy Edit Video 25 years banner