Video Post Production Jacksonville

Video editing is the third and most creative step in the video post-production process. In short, this is where the final cut is created. Everything having to do with editing happens here, including editing raw footage, DVD authoring, cutting scenes, inserting transition effects, color correction, creating graphics and animations, and adding a  voice-over.

Post production is where your final video master is produced and you get to see the results of all the hard work. This phase of the process often takes longer than the actual shooting due to all the steps involved. Without a good post-production process, your video just won’t be as eye-catching or effective as it could be.

green screen in studio

There are many steps involved in post production. :

  1. video-editing-592Editing the Footage: Editing the video is when the editor deletes the video you do not want, keeps the video you need, and arranges the shots in the order that delivers your message. It is also when transitions and effects are added between each shot. There are many points to consider while editing a video. Our highly trained technicians know what looks good and how to make it happen. No matter what effects are used during the editing process, the important thing to remember is to never distract from the message.
  2. Color Grading: In the color grading process, we adjust the colors in the raw footage to give it a more cinematic feel. Also to correct any mistakes the videographer may have made when adjusting the camera’s settings. This may involve warming up or cooling down the colors as well as adjusting the contrast, brightness and hue. These subtle changes can enhance your video depending on what feeling you want to convey. This process is very technical which is why it’s best to leave it to the professionals.
  3. Sound Optimization: While video recorded straight from a microphone may sound good, adding just the right effects can take it from good to great. This may include bringing the speaker’s voice more to the foreground, reducing background noise, and more. Music is also great to add into post-production, producing an incredible effect on the feeling of your video. Depending on the purpose of your video, music can help reinforce the feeling you’re trying to convey.
  4. Titles: Titles are a great way to focus on specific ideas, emphasize key points, and divide your video into smaller segments. Often, simplifying what your video is about into listed points with title screens will help your audience remember the key messages.

Post Production Software

While we have several technologies to choose from, our editors have their favorites, including:

  • Apple Final Cut Pro 7.0 with DVD Studio Pro 4.0
  • Adobe Creative Suite 6.0 with Adobe Encore
  • After Effects 6.0 for animated graphics & 3-D effects

Non-Linear Video Editing

Non-linear video editing utilizes computer editing software to professionally mix your video with special effects, graphics, music and more in a completely digital environment. The completed video is transferred to a digital format, edited, then rendered to the medium of your choice, including: DVD, CD, or digital video on a USB Flash Drive. It can also be uploaded to the internet to Youtube, Vimeo and even your own website.

Once all the editing is complete in post production, you have a great looking video which is ready to be presented to the world, congratulations!

Contact Easy Edit Video in Jacksonville today by calling 904-730-9999 or by completing the short form on this page. We’re happy to help you restore your precious memories so they can be shared with future generations.

Easy Edit Video 25 years banner