Production Planning – Scripting
A great script means a great video.

The perfect script can make a dramatic difference in the overall quality, reach and effectiveness of your video.  Start with an outline.  Every outline should include an opening, the problem, a solution and a call to action. 

Determine your goals and objectives…what are the key points you want to communicate.  Think about your target audience – who will be watching your video.

Write the way you speak.  Make it sound conversational and natural.  When you write…think visually.  Constantly ask yourself, what will the viewer see when they are hearing these words.
 
Keep your script concise and on topic.  A good script ensures all points are covered.  While the length depends on the subject, a good rule of thumb is 120 words equals about one minute.
 
When you are done, read your script out loud, then read it to others to get their feedback and opinions.  Having a well written script is a great start to creating the perfect video.